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Camping World Announces Expansion/Integration into Northern Michigan Market

Company to serve high demand in "Sportsman's Paradise"

Bowling Green, KY- August 16, 2007 Camping World, America's largest retailer of RV and outdoor supplies, accessories and recreational vehicles, today announced that it will significantly expand its retail operations into Northern Michigan. Camping World will join forces with the highly successful Burnside RV currently located in Houghton Lake and Gaylord. In order to meet the growing demand for its products and services, they will consolidate the two locations into Houghton Lake and focus their efforts into one greatly expanded Camping World of Northern Michigan facility.

"We are very excited about this collaboration." said Mike Burnside, General Manager. "Northern Michigan is the epicenter for the outdoor lifestyle and we are proud to position ourselves as the premiere one-stop shopping destination." Burnside added, "The Houghton Lake area boasts a rich cultural history and is recognized for 32 miles of beautiful shore line including 22,000 acres of sandy bottom water. It serves millions of travelers who enjoy the numerous outdoor activities such as fishing, boating and off-road vehicle trails. It's a sportsman's paradise."

While that demand is partially satisfied by the thriving Camping World locations in Belleville (Metropolitan Detroit) and Grand Rapids, the company has determined that this market has considerable growth potential and is moving to swiftly meet it. There are a significant number of visitors traveling to and through the area to recreation destinations including the Upper Peninsula . The rapidly growing Traverse City area, which is also a major tourist destination, will also be served by this facility.

The all new, location is scheduled open Spring 2008 and will feature the sale of recreational vehicles including motorhomes, fifth wheels and travel trailers. It will also boast a comprehensive parts and accessories store, state-of- the- art service facility and collision center.

"The new Camping World of Northern Michigan will feature a full array of new products and offerings to meet the demands of the ever changing RV and outdoor market," said Camping World Regional Vice President Roger Anderson. "It will be Camping World's premiere Northern Michigan facility serving a wide range of the latest, most innovative RV and outdoor accessories."

About Camping World /FreedomRoads

Founded in 1966, Camping World Inc., is America's largest direct marketer and specialty retailer of RV and outdoor camping accessories, services and RV sales. Over 8,000 quality products are available through nationwide SuperCenters, a well-established catalog call center and an award-winning Web site. The company has grown from a single store in Bowling Green, KY to more than 75 SuperCenters with more than 500 service bays, in 25 states and plans to reach the 100 mark by 2008. Select stores also retail a wide range of RV's through its Camping World RV Sales Brand. Product offerings will feature top manufacturers as well as private label vehicles.

Camping World also provides expanded products and services to enhance and protect the RV lifestyle including: the President's Club customer loyalty program; in-store Resource and Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador program; and the new campground discount program, Camp Club USA.

FreedomRoads is a dynamic national network of well-established local and regional RV dealerships that have united to benefit customers, employees, suppliers and the RV industry. FreedomRoads operates as a multi-store retail chain engaged in the retail sale, finance and service of recreational vehicles.

FreedomRoads is America's largest RV retailer operating nearly 60 locations in 23 states including: Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, New Hampshire, New Jersey, New Mexico, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah and Washington.

FreedomRoads stocks over $350 million of new and used recreational vehicle inventory representing over 40 manufacturers.

For more information, visit us online at www.FreedomRoads.com or www.campingworld.com

Diana Ardelean/SVP of Communications
Camping World/FreedomRoads 847-229-6425
dardelean@freedomroads.com
Dan Conley/Beacon Communications
312.423.7944, dconley@beaconpr.com





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